WHO WE ARE

Focus on the Family Malaysia (FOFM) is a not-for-profit organisation
established in 1997 dedicated to helping families thrive.

VISION

Enriched families and communities nationwide

MISSION

To nurture, support, and protect traditional values and the institution of the family

BRAND PROMISE

Helping Families Thrive is our promise.
We are committed to help families nationwide navigate an ever-changing world and prosper for a lifetime.

BRAND DIMENSIONS

Our Brand Dimensions represent the key perceptions that we seek to own.
They describe the unique elements of our brand’s identity and values, and give meaning and clarity to our Brand Promise:
Brand Dimensions Malaysia

We are dedicated to being a Trusted, Compassionate Guide – ever ready to offer support and provide time-tested solutions to address today’s real challenges.

We express a personality of an Unwavering Heart – by extending genuine compassion to others while remaining true to our principles and beliefs.

We seek to build Personally Relevant Connections – which are engaging and meaningful, valued relationships founded on common ground.

We aspire to serve as an Inspiring Family Advocate – who champions for families and safeguards time-honoured family values.

All in all, Helping Families Thrive represents our promise. We are committed to helping families and communities nationwide navigate an ever-changing world and prosper for a lifetime.

 

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FOUNDER

Lee Wee Min is a Civil Engineer by profession. Out of concern for the deterioration of the family unit, he started the affiliate office of Focus on the Family in Malaysia and served as the Executive Director. In June 2017, he transited his role as Executive Director and now, serves as the honorary Chairman of the Board of FOFM. Wee Min is married to Swee Choo and has three lovely children.

EXECUTIVE DIRECTOR

In mid-1998, Benny was a volunteer at FOFM and then joined the Focus family officially in July 1998. Benny graduated in 1996 with a Bachelor of Business (Hons.). In July 2017, Benny was appointed as Executive Director. He is married to Lareina and they have a wonderful son.

BOARD OF DIRECTORS

FOFM is overseen by a board of knowledgeable and experienced directors. Our board governs major decisions, provides overall direction and offers guidance for ensuring the organisation’s efficacy, accountability and long-term sustainability in its mission to serve families.

Lee Wee Min
Lee Wee Min
Ho Kien Keong
Ho Kien Keong
Gerald Perara
Gerald Perara
Ba U Shan-Ting
Ba U Shan-Ting
 
Benny Kong
Benny Kong
Datin Julie Teh
Datin Julie Teh
Dr. Ong Nguk Jean
Dr. Ong Nguk Jean
Dr. Vincent Wong
Dr. Vincent Wong
 
See list

GLOBAL OFFICES

FOF Offices and Partners Around The World

Australia, Canada, Costa Rica, Egypt, India, Indonesia, Malaysia, Mongolia, New Zealand, Singapore, South Africa, Taiwan

MILESTONES - THROUGH THE YEARS

1997

Focus on the Family Malaysia Heritage Logo

Focus on the Family Malaysia established and registered as a non-for-profit organisation

1997
1998

1998

TraxxFM (Radio 4) logo

  • Board of Directors established
  • Introduced Family Resource Library
  • 90-second Commentaries on Radio 4 [Currently known as TraxxFM]

1999

  • Have You Hugged Your Child Today? campaign
  • Parenting With Confidence programme
  • Family-life articles in The Star
  • First Men’s Seminar
1999
2000

2000

KFC logo
  • 90-second Commentaries in supermarkets, KFC, and Pizza Hut outlets ( Listen
    )
  • Established Counselling Department
  • 90-second Commentaries in Cantonese on Rediffusion [988FM]
  • Partnered with National Population and Family Development Board

2001

  • Family Fun Time Builds Memories photo competition
  • First national television appearance on TV2 in partnership with KFC
  • Focus on the Family Malaysia website
  • Involved in 1st International Family Conference in Malaysia
2001
2002

2002

LPPKN logo

2003

2003
2004

2004

Smart Start logo

  • SmartStart premarriage course
  • Participated in Doha International Conference for The Family
  • National Population and Family Development Board endorsed No Apologies®
  • Co-organised Asia Pacific Family Dialogue with National Population and Family Development Board

2005

Prepare/Enrich Certification Training

2005
2006

2006

Ministry Of Education Malaysia

2007

Youth Abstinence Walk (2007) at SS2 Millenium Square

  • No Apologies® Youth Abstinence Walk
  • 10th Anniversary Celebration
  • Focus on the Family Global appointed Wee Min as Asia Regional Director
2007
2008

2008

2009

United Nations logo

  • Wee Min spoke at United Nations (UN) in New York on “The Importance of Preserving Marriage And Family As Essential Foundations of Nations”
  • Family Motor Hunt event
  • Family On Sofa photo competition
  • Introduced Couple Checkup online relationship assessment tool
2009
2010

2010

Facebook

  • Focus on the Family Malaysia Facebook page
  • Marriage and parenting tips via SMS
  • Family-life articles in Health Today magazine
  • First No Apologies® workshop in Tamil

2011

100000 lives touched through parenting programmes

  • Igniting The Fire In Family Ministry seminar
  • 100,000 lives touched through parenting programmes
  • The Great Marriage Experience programme
2011
2012

2012

Date Night logo

  • First couple Date Night bonding programme
  • First Mother & Daughter Connection Camping Edition bonding programme
  • Produced Marriage Moments devotional for couples

2013

Family Fun Time Contest

  • Family Fun Time photo contest on Facebook
  • 60,000 lives touched through marriage programmes
  • 50,000 abstinence pledges for No Apologies®
    programme
2013
2014

2014

I Do! Married For Love For Life Press Conference

  • I Do! Married for Love. Married for Life. campaign including Climb For Marriage
  • The Family Project curriculum
  • Family-life articles in Parenthood and Mami & Baby magazines

2015

Family With A Mission Camp 2015 Opening
  • First Family With A Mission camp
  • First couple Date Night bonding programme in Mandarin
2015
2016

2016

No Mobile During Dinner 2016 Press Conference

2017

FOFM celebrates 20 years

  • 20th Anniversary Celebration
  • Focus on the Family Malaysia appointed Benny Kong as Executive Director
2017
2018

2018

We Still Do! Logo
  • We Still Do! Married for Love. Married for Life. campaign
  • 100,000 Youth reached through No Apologies® programme

2019

Love Your Family - Drive Safer Text Later

2019
2020

2020

2021
2022

2022

FOFM celebrates 25 years!

Thanks to the support from our constituents, partners and donors,
we have been able to create and provide meaningful programmes and resources
aimed at helping individuals and families strengthen their relationships.