WHO WE ARE
established in 1997 dedicated to helping families thrive.
VISION
MISSION
To nurture, support, and protect traditional values and the institution of the family
BRAND PROMISE
We are committed to help families nationwide navigate an ever-changing world and prosper for a lifetime.
BRAND DIMENSIONS
They describe the unique elements of our brand’s identity and values, and give meaning and clarity to our Brand Promise:
FOUNDER
Lee Wee Min is a Civil Engineer by profession. Out of concern for the deterioration of the family unit, he started the affiliate office of Focus on the Family in Malaysia and served as the Executive Director. In June 2017, he transited his role as Executive Director and now, serves as the honorary Chairman of the Board of FOFM. Wee Min is married to Swee Choo and has three lovely children.
EXECUTIVE DIRECTOR
In mid-1998, Benny was a volunteer at FOFM and then joined the Focus family officially in July 1998. Benny graduated in 1996 with a Bachelor of Business (Hons.). In July 2017, Benny was appointed as Executive Director. He is married to Lareina and they have a wonderful son.
BOARD OF DIRECTORS
FOFM is overseen by a board of knowledgeable and experienced directors. Our board governs major decisions, provides overall direction and offers guidance for ensuring the organisation’s efficacy, accountability and long-term sustainability in its mission to serve families.
GLOBAL OFFICES
Australia, Canada, Costa Rica, Egypt, India, Indonesia, Malaysia,
Mongolia, New Zealand, Singapore, South Africa, Taiwan, USA.
MILESTONES - THROUGH THE YEARS
1997
Focus on the Family Malaysia established and registered as a non-for-profit organisation
1998
- Board of Directors established
- Introduced Family Resource Library
- 90-second Commentaries on Radio 4 [Currently known as TraxxFM]
1999
- Have You Hugged Your Child Today? campaign
- Parenting With Confidence programme
- Family-life articles in The Star
- First Men’s Seminar
2000
- 90-second Commentaries in supermarkets, KFC, and Pizza Hut outlets ( Listen )
- Established Counselling Department
- 90-second Commentaries in Cantonese on Rediffusion [988FM]
- Partnered with National Population and Family Development Board
2001
- Family Fun Time Builds Memories photo competition
- First national television appearance on TV2 in partnership with KFC
- Focus on the Family Malaysia website
- Involved in 1st International Family Conference in Malaysia
2002
- First My Dad & I Adventure Camp bonding programme [Father & Son Adventure Camp]
- 7 Hot Tips On Parenting fridge magnet campaign
- National Population and Family Development Board appointed Wee Min as Board Member
- First Marriage Enrichment Weekend
2003
- Introduced No Apologies® a character-based youth programme
- First Mother & Daughter Connection bonding programme
- First Father & Daughter Banquet bonding programme
- Bridging The Generations photo competition
2004
- SmartStart premarriage course
- Participated in Doha International Conference for The Family
- National Population and Family Development Board endorsed No Apologies®
- Co-organised Asia Pacific Family Dialogue with National Population and Family Development Board
2005
- First Prepare/Enrich Malaysia Accreditation Training [Prepare/Enrich Certification Training]
- 10,000 abstinence pledges for No Apologies® programme
- Introduced Parenting Hot Tips posters
2006
- No Apologies® Training of Facilitators for the Ministry of Education
- Introduced Prepare/Enrich marriage assessment tool
- Organised family and work-life balance talks at business corporations
- Produced 90-second Commentaries CD and gift book
2007
- No Apologies® Youth Abstinence Walk
- 10th Anniversary Celebration
- Focus on the Family Global appointed Wee Min as Asia Regional Director
2008
- Parenting - A Roller Coaster Experience book and curriculum
- First Mother & Son Connection bonding programme
- Borders bookstore carried Focus on the Family Malaysia resources
- No Apologies® Training of Facilitators for Ministry of Health
2009
- Wee Min spoke at United Nations (UN) in New York on “The Importance of Preserving Marriage And Family As Essential Foundations of Nations”
- Family Motor Hunt event
- Family On Sofa photo competition
- Introduced Couple Checkup™ online relationship assessment tool
2010
- Focus on the Family Malaysia Facebook page
- Marriage and parenting tips via SMS
- Family-life articles in Health Today magazine
- First No Apologies® workshop in Tamil
2011
- Igniting The Fire In Family Ministry seminar
- 100,000 lives touched through parenting programmes
- The Great Marriage Experience programme
2012
- First couple Date Night bonding programme
- First Mother & Daughter Connection Camping Edition bonding programme
- Produced Marriage Moments devotional for couples
2013
- Family Fun Time photo contest on Facebook
- 60,000 lives touched through marriage programmes
- 50,000 abstinence pledges for No Apologies®
programme
2014
- I Do! Married for Love. Married for Life. campaign including Climb For Marriage
- The Family Project curriculum
- Family-life articles in Parenthood and Mami & Baby magazines
2015
- First Family With A Mission camp
- First couple Date Night bonding programme in Mandarin
2016
- No Mobile During Dinner campaign
- The Drop Box charity movie screening
- 80,000 abstinence pledges for No Apologies® programme
2017
- 20th Anniversary Celebration
- Focus on the Family Malaysia appointed Benny Kong as Executive Director
2018
- We Still Do! Married for Love. Married for Life. campaign
- 100,000 Youth reached through No Apologies® programme
2019
- 10 Years of Journey To Intimacy
- Love Your Family! Drive Safer. Text Later. campaign
- First Parental Guidance and Let’s Talk About Sex programmes
2020
- Wee Min published Intentional Fathering
- 15 Minutes To Love campaign
- #StayHome Create Fun Family Moments contest
- First Date Night @ Home and Parenting - A Roller Coaster Experience
- Programmes were transformed to virtual workshops
2021
- You are a Thriving Parent contest
- Focus on Marriage & 7 Traits of Effective Parenting
assessments - First Intentional Fathering and Raising Resilient Children virtual workshop
2022
- 25th Anniversary Celebration
- I Do! Married for Love. Married for Life. campaign
- First virtual Ctrl+Alt+Del workshop
Thanks to the support from our constituents, partners and donors,
we have been able to create and provide meaningful programmes and resources
aimed at helping individuals and families strengthen their relationships.