Brand Promise

Helping Families Thrive is our promise.
We are committed to help families nationwide navigate an ever-changing world and prosper for a lifetime.

Brand Dimension

Our Brand Dimensions represent the key perceptions that we seek to own. They describe the unique elements of our brand’s identity and values, and give meaning and clarity to our Brand Promise:

About Our Brand

Families Empowered Yearly

Marriages Strengthened
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Parents Equipped
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Youths Educated
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Our Story

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Meet The Team

Founder & Board Chair

By profession, Wee Min is a Civil Engineer. In 1995, he sold his business to a public-listed company. 

Out of concern for the deterioration of the family unit, Wee Min then moved on to something very close to his heart – the family.

In July 1997, he started the affiliate office of Focus on the Family in Malaysia as the Executive Chairman. Wee Min continues to actively create awareness of the importance of the family through media campaigns, seminars, conferences, and talks.

Wee Min is married to Swee Choo and has three lovely children and two grandchildren.

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Executive Director

Benny graduated in 1996 with a Bachelor of Business (Hons.) and first started as a volunteer.

He joined the products department officially in 1998 and in 2007, he was appointed as the General Manager – overseeing operations at FOFM.

In 2017, Benny was appointed Executive Director and is responsible for the overall leadership and management of the organisation. He remains committed to creating a generational impact by leading efforts to help families and marriages thrive.

He is married to Lareina, and they have a son.

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Board of Directors

Ba U Shan-Ting

Gerald Perara

Ho Kien Keong

Datin Julie Teh

Dr. Ong Nguk Jean

Dr. Vincent Wong

Bonding Programmes

Youth Programmes

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